ABOUT US
We are a consulting agency with specialization in sales development, marketing and management

We are professionals at construction, sanitary ware and finishal materials market

Since 2014

We have combined online and offline
CUSTOMERS
WE CAN HELP WITH:

EFFECTIV AND QUICK RUSSIAN MARKET ENTERING

INCREASE MARKET SHARE IN RUSSIA

ACTIV AND EFFICIENT COOPERATION WITH DESIGNERS AND ARCHITECTS

IMPROVE THE EFFICIENCY OF ONFLINE AND OFLINE CHANNELS
Why Russia is a perspective market?

146
mio. sitizens
16
cities with population more than 1mio people
300
DIY stores
17
billion euro construction and finishing materials market in 2019
USE OUR SERVICES FOR EVALUATING THE DEVELOPMENT PROSPECTS IN THE RUSSIAN MARKET!
Strategy development
Complex solution. We are developing a business plan for entering the Russian market and a strategy for increasing market share.

Actions and tools:

  • Brief formulation
  • Collecting information (offline and online tools)
  • Information analysis
  • Market analysis and marketing strategy
  • Investment plan
  • Financial plan
  • Risk analysis
  • Financial analysis
  • Investment analysis
Reports \ conclusions and recommendations \ business plan development formulation
Audit of distributors and competitors
Audit of the current and potential distributors. Detailed analyses of competitors.As a result of audit we present strength and weaknesses of the current distribution system and define growth points and action plan for increasing market share.

Analyzing parameters:
Region / Company / Management / Amount of employees
Market shares working capital key market players
Assortment / Demanded product characteristics
Warranty and post guaranty services
Measure brand awareness / Recommendation in price policy
Brand image/ Customer loyalty and satisfaction / Service level
IT-analytics (web, mobile, UX/UI) / Customers Experience / Customers Mapping
Search for new distributors
Looking for new potential customers and distributors

Actions and tools:

  • Brief formulation
  • Collecting information
  • Distributor analysis
  • Reporting
  • Initial negotiations and company presentation to potential customers
  • Commercial offer development
  • Arranging meetings with potential customers on top level
Recruitment and selection of personnel
Professional head hunting and executive search using deep industries integration

Tools and actions:

  • Create the vacancy based on yours criteria
  • Searching candidates on specialized on-line resources + efficient headhunting
  • Analysis of CVs
  • Arranging initial interviews with candidates
  • Arranging on-line interviews with HQ
  • Legal support with labor contracts in frame of Russian federation labor lows
Consultant support in business growth
We provide long term support in business plan implementation and sales development in Russia.
Sales agent services
We conclude an exclusive agent contract with manufacturers and wholesales, OEM projets.
Special offer!
Demo version of market analysis for free

Increasing market share in Russia? It is possible!
30%
increasing turnover of internet sales in Russia in 2020
40%
consumers use social media for make a choice
80%
company's CEO suppose that customer service is a key competitor factor
90%
effectiveness of the Omni channel marketing depends on quality of the analytic job
USE OUR SERVICES TO INCREASE YOUR MARKET SHARE IN RUSSIA!
Marketing strategy development
We develop and implement market strategy using different marketing channels (pr, event-marketing, digital-marketing, trade-marketing, e-mail marketing, product trainings) as an unique Omni-channel communication and marketing system and in some cases like separate blocks.
Omnichannel marketing research
Desk and field researches include monitoring and polls

We are using:

  • Personal polls
  • On-line polls
  • Expert review
  • Phone polls
  • "mystery shopper"
  • Parsing goods and prices
  • On-line research
  • Field monitoring with photo reports
  • IT Analytics (market, competitors, web, mobile, UX/UI)
  • Customers Experience, Customers Mapping

We prepare results of off-line and on-line research like a complex report presenting marketing opportunities and practical recommendation for developing business in Russia.
Audit of distributors and competitors
Audit of the current and potential distributors. Detailed analyses of competitors.As a result of audit we present strength and weaknesses of the current distribution system and define growth points and action plan for increasing market share.

Analyzing parameters:
Region Company Management Amount of employees
Market shares working capital key market players
Assortment / demanded product characteristics
Warranty and post guaranty services
Measure brand awareness / recommendation in price policy
Brand image/ customer loyalty and satisfaction / service level
IT-аналитика (web, mobile, UX/UI) / Customers Experience / Customers Mapping
Digital- marketing
Our competence:
  • Digital marketing and strategy development
  • Development of the digital tools: web sites, services, landing pages, applications
  • Promotions, advertising lead generation
  • Attract new target audience
  • Developing loyalty and customer retention programs
  • IT-technical support
  • Web- analytics (market, competitors, web, mobile, UX/UI)
  • Customers Experience
  • Customer Journey Map
    Product-training
    We develop and carry on unique product training with integrated sales tools and practices with sales arguments based on advantages of your product for shop assistances, managers, designers and architects.
    Special offer!
    Demo version of market analysis for free


    All services in interior design industry in Russia
    94000
    companies at interior design market
    900
    mio dollars interior design market in 2019
    100
    universities, colleges, schools and courses for interior designers
    120000
    architects and interior designers
    USE BQ CONSULTING SERVICES FOR DEVELOP EFFICIENT COMMUNICATION WITH INTERIOR DESIGNERS!
    Communication with designers
    Create direct communication channel between Brands and Designers.

    We organize training, presentations, conferences, excursions, on-line and of-line loyalty programs for your target audience. We use digital marketing tools for target audience analysis and communication, brand and product promotion. As a result we create omni-channel marketing system for dealing with interior designers and architects.


    Why us?
    • Customer data base contain more than 5 000 active private designers and design bureaus
    • BQ Consulting is a founder of information and educational project for designers and architects - "Open design Workshop"
    • BQ Consulting is co-founder International contest for young designers "Design Perspective"
    • We are dealing with 5 professional communities of interior designers (1500 participants)
    • BQ Consulting cooperate with specialized mass media: magazines, bloggers, trend setters and influencers in interior design community
    • BQ Consulting arranged more than 80 events for designers all over Russia with more than 2500 participates. Our partners had a chance to present their brands and products.
    WHY BQ Consulting?
    We have efficient experience at the market, key business contacts, professional team and real results
    Complete business solutions
    BQ Consulting use comprehensive approach in marketing and management in selective market segment
    Result oriented approach
    We efficiently develop projects all level of difficulty
    Long term partnership
    BQ Consulting establish and develop long term relationships
    Saving time
    We make our job in time and prepare informative reports saving your time for other projects and tasks. We have an Express monitoring service. It will allow you to get the necessary offline and online data within 48 hours
    Beneficial terms
    Individual and flexible prices
    Reliability
    We keep all commercial information confidential
    Communication
    We are always on-line with our customers
    Reporting
    We provide quality detailed reports
    Получить бесплатную консультацию / Get a free consultation
    (мы защищаем ваши данные \ we protect your data)
    Ваше имя / Your name
    Название компании / Сompany
    Ваша должность / Your position
    Ваш e-mail / Your e-mail
    Ваш телефон / Your phone
    Thank you for contacting BQ Consulting LLC!
    OUR TEAM
    Head Quarter in Moscow, representatives in 16 the biggest Russian cities
    Anton Zadorozhin
    CEO
    Experience in management and marketing and HR more than 20 years in international business (Sanitec corporation, Barlinek group, Kahrs group. Specialization: marketing, HR.

    Alexey Parshin
    CCO
    Experience in management and marketing more than 20 years in international business (Keramag, Ido, Ifo, Kolo, VitrA, Grandeco, Kerama Marazzi). Specialization: marketing, management.
    Dmitriy Androsov
    CMO
    Experience in management and marketing more than 20 years in digital, manufacturing, distribution, DIY (IKEA, Seopult, WebBooster, ITV). Specialization: digital marketing, digital transformation of manufacturers, strategic marketing.

    CASES
    CONTACT
    Brief your tasks and we propose solutions:
    (мы защищаем ваши данные \ we protect your data)
    Name
    Company
    Position
    E-mail
    Phone
    Brief your tasks
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    BQ Consulting LLC
    Moscow, Vozdvizhenka, 10
    info@buqu.ru