Complex solution. We are developing a business plan for entering the Russian market and a strategy for increasing market share.

Actions and tools:

• Brief formulation
• Collecting information (offline and online tools)
• Information analysis
• Market analysis and marketing strategy
• Investment plan
• Financial plan
• Risk analysis
• Financial analysis
• Investment analysis

Reports \ conclusions and recommendations \ business plan development formulation

Looking for new potential customers and distributors

Actions and tools:

• Brief formulation
• Collecting information
• Distributor analysis
• Reporting
• Initial negotiations and company presentation to potential customers
• Commercial offer development
• Arranging meetings with potential customers on top level

Professional head hunting and executive search using deep industries integration

Tools and actions:

• Create the vacancy based on yours criteria
• Searching candidates on specialized on-line resources + efficient headhunting
• Analysis of CVs
• Arranging initial interviews with candidates
• Arranging on-line interviews with HQ
• Legal support with labor contracts in frame of Russian federation labor lows

We conclude an exclusive agent contract with manufacturers and wholesales, OEM projets.

We develop and implement market strategy using different marketing channels (pr, event-marketing, digital-marketing, trade-marketing, e-mail marketing, product trainings) as an unique Omni-channel communication and marketing system and in some cases like separate blocks.

Desk and field researches include monitoring and polls

We are using:

• Personal polls
• On-line polls
• Expert review
• Phone polls
• "mystery shopper"
• Parsing goods and prices
• On-line research
• Field monitoring with photo reports
• IT Analytics (market, competitors, web, mobile, UX/UI)
• Customers Experience, Customers Mapping

We prepare results of off-line and on-line research like a complex report presenting marketing opportunities and practical recommendation for developing business in Russia.

Audit of the current and potential distributors. Detailed analyses of competitors.As a result of audit we present strength and weaknesses of the current distribution system and define growth points and action plan for increasing market share.

Analyzing parameters:
Region Company Management Amount of employees
Market shares working capital key market players
Assortment / demanded product characteristics
Warranty and post guaranty services
Measure brand awareness / recommendation in price policy
Brand image/ customer loyalty and satisfaction / service level
IT-аналитика (web, mobile, UX/UI) / Customers Experience / Customers Mapping

Our competence:

• Digital marketing and strategy development
• Development of the digital tools: web sites, services, landing pages, applications
• Promotions, advertising lead generation
• Attract new target audience
• Developing loyalty and customer retention programs
• IT-technical support
• Web- analytics (market, competitors, web, mobile, UX/UI)
• Customers Experience
• Customer Journey Map

We develop and carry on unique product training with integrated sales tools and practices with sales arguments based on advantages of your product for shop assistances, managers, designers and architects.

Create direct communication channel between Brands and Designers.

We organize training, presentations, conferences, excursions, on-line and of-line loyalty programs for your target audience. We use digital marketing tools for target audience analysis and communication, brand and product promotion. As a result we create omni-channel marketing system for dealing with interior designers and architects.

Why us?

• Customer data base contain more than 12 000 active private designers and design bureaus
• BQ Consulting is a founder of information and educational project for designers and architects - "Open design Workshop"
• BQ Consulting is co-founder International contest for young designers "Design Perspective"
• We are dealing with 5 professional communities of interior designers (1500 participants)
• BQ Consulting cooperate with specialized mass media: magazines, bloggers, trend setters and influencers in interior design community
• BQ Consulting arranged more than 130 events for designers all over Russia with more than 6500 participates. Our partners had a chance to present their brands and products.